glerups – 30 years

The first glerups slippers were made with love for one person 30 years ago and today, fortunately, we can all still enjoy them. We hear that we have many glerups fans who appreciate a pair of comfortable glerups. All age groups – from the active surfer to those who love to relax on the sofa. There is a pair of glerups for everyone. We hope that everyone can feel our soft quality wool and appreciates our good craftsmanship and timeless design. 
Our passion is felt – we hope that you feel the passion.

INSPIRED BY NATURE

Thank you

I can’t believe it’s been 30 years since we founded glerups – what a journey – from my hobby project to a global brand. I am very grateful for all the people who have supported us throughout these years. We owe a huge thanks to all our loyal glerups fans – THANK YOU

I am looking forward to the next 30 years ;-)

Nanny Glerup, 2023

NEW COLOURS SAND, NORTH SEA AND WHITE

MORE THAN 30 YEARS OF DEVELOPMENT

Over the years glerups has found the perfect wool mix. We mix Gotland wool from Denmark with quality wool from New Zealand, all of which lives up to the highest standards for uniform quality and animal welfare.

1970

The 1970’s is a decade with increased awareness of many societal issues, and one of many new trends is self-sufficiency. Danish mother Nanny Glerup sees the  potential and enrolls in a felting course where she makes a pair of boots for her husband Ove. 

The comfort of the wool and the snug fit means Ove wears the felt boots everywhere and the first seed is planted in Nanny’s mind. Ove’s first steps in those boots are also the first steps towards the development of a unique brand and philosophy – glerups.

1985

Since the beginning, the sheep are the true heroes of our story and they take center stage in 1985, when  Nanny and Ove – causing shock among family and  friends – buy the totally run-down farm of Thasdalsgård in Northern Jutland. The place is affordable, full of  possibilities and among the many buildings is a stable.

Nanny and Ove move in and are joined by their  Gotland sheep a little later. Finally, things are coming together and all the essentials for glerups are in  place. Today, the headquarter of glerups is still The Farm.

1993

Now 53 years old, Nanny crafts slippers for family and friends made from the natural wool of the Gotland sheep. Everyone loves the comfort and the fit and it occurs to her that she can turn this into a business. She registers the glerups company, exhibits at fairs and receives the first customer orders.

As everything is done by hand, production numbers are low. Much to her dismay, Nanny must turn down a  Swedish order of 200 pairs of children’s boots because of limited capacity. To simplify production, she decides to focus on one specific fit that is still used and is the  preferred fit for glerups “addicts” all over the world.

1995

Time to introduce The Old Lady, our faithful carding machine that dates back to 1936. On a trip to England, Nanny sees the machine and immediately recognizes the potential. This could mean a leap forward in capacity and Nanny wants to buy The Old Lady. 

Luckily, back home Bodil from the bank is in on the idea. She arranges for a loan of 50.000 kroner, the deal is  agreed upon, and The Old Lady is shipped to Denmark to increase production capacity and secure consistent product quality. 

2000

Nanny Glerup, now in her 60’s, is supervising production and the quality control of the glerups products. 

The dedicated work over the years has taken its toll, and her back and shoulders are constant reminders that  uncompromising craftmanship comes at a price. Her redefined position allows her to work with innovation and to secure that the glerups DNA is solidly integrated into the company, the staff, and every glerups product that is delivered to the shops.

2005

Well into the new century, Ove’s first steps in the felt boots takes us all the way to Romania where we com-mence production after developing a factory from the ground up. While widening our geographic presence, we decide to trim the collection and focus on slip-ons, shoes and boots. 

Allan comes on-board as an agent for Denmark and shortly after becomes co-owner. And still, during  expansion, co-ownership and new markets, The Original  Quality approved by Nanny Glerup guarantees that  every pair of glerups is crafted with care.

2015-17

glerups are usually sold for indoor use where users appreciate the craftmanship and the qualities of the 100% pure, natural wool in the comfort of their own home. These days, however, the glerups company is on an exciting, global journey far from home. We complete the biggest investment in company history – a new production line for wool processing from Germany – and partner with ZQ Premium Wool from New Zealand to secure a steady supply. 

glerups Inc. is established in the United States and a new production building in Romania of 2,800 m2 is on the drawing board. Still, we never lose sight of our purpose and the DNA of glerups. The products are continuously refined and in 2017 we introduce rubber soles for all adult models.

2018

25 years since the first pair of glerups, you may expect us to slow down. But the spirit that made Nanny and Ove turn a run-down farm into an unexpected success story lives on and glerups is brimming with ideas, plans and potential. 

The new production building is coming along nicely, and the color Forest is introduced – inspired by the surroundings and the nature around Nanny and Ove’s home, that is still our headquarters.

2021

The success continues. glerups are sold all over the world – from Japan and Europe to New Zealand, Canada and the USA.

2023

The factory in Romania is finished. We are celebrating that it is now 30 years since the first pair of glerups.

Glerups today

Today, the many glerups fans around the world enjoy a daily dose of glerups in 100% pure, natural wool. We hope that you and your feet can feel that the slippers have been created with love and care from the sheep to the feet.

glerups are sold all over the world – from Japan and Europe to New Zealand, Canada and the USA.